Tracks & Track Chairs

We encourage submissions relating to the conference theme – The role of marketing in a world of the big challenges of sustainable development – bridging the B2C and B2B divide.

Themes and tracks:

Advertising & Marketing Communications

Business-To-Business Marketing

Consumer Behavior

Digital Marketing & Social Media

Innovation Management & New Product Development

International Marketing & Marketing in Emerging Countries

Marketing Strategy & Theory

Methods, Modelling & Marketing Analytics

Pricing & Promotions

Product and Brand Management

Public Sector and Non-Profit Marketing

Relationship Marketing

Retailing & Omni-Channel Management

Sales Management and Personal Selling

Services Marketing

Social Responsibility Ethics

Tourism Marketing