… track invites papers which aim to contribute to the understanding of how advertising and other forms of marketing communication influence consumers and outcomes. Any methodology is welcome (e.g., experiments, normative or empirical studies). Your study may involve digital media but should focus on communication aspects.

If your research is about a topic that is usually considered for publication in the (International) Journal of Advertising or Journal of Advertising Research, this is the right track for your work, even if you do not consider submitting your work to those journals_.

Studies focusing purely on digital marketing (other focus then communication) or social media should consider the “Digital Marketing & Social Media” track.

Chairs

Mario Pandelaere, Pamplin College of Business. Virginia Tech

John Pracejus, Alberta School of Business