… track invites papers using or developing high-powered statistical and data science models to obtain insights into marketing problems, maximize the effectiveness of marketing actions, and to understand and predict marketing phenomena. We welcome data-driven papers providing quantitative measures and analysis techniques to extract information from new data sources such as text, audio, and video-processing as well as traditional data.

If your research is about a topic that is usually considered for publication in Marketing Science, Journal of Marketing Research, the marketing section of Management Science, or Quantitative Marketing and Economics, this is the right track for your work even if you do not consider submitting your work to those journals.

Chairs

Maren Becker, ESCP Business School

Sara Valentini, University of Bologna