We encourage submissions relating to the conference theme – The role of marketing in a world of the big challenges of sustainable development – bridging the B2C and B2B divide.
Themes and tracks:
Advertising & Marketing Communications
Business-To-Business Marketing
Digital Marketing & Social Media
Innovation Management & New Product Development
International Marketing & Marketing in Emerging Countries
Marketing Strategy & Theory
Methods, Modelling & Marketing Analytics
Product and Brand Management
Public Sector and Non-Profit Marketing
Retailing & Omni-Channel Management
Sales Management and Personal Selling
Social Responsibility Ethics
