… track invites papers studying all aspects of retailing, regardless of methodology, including the management of retailing, the (technological and digital) evolutions and developments in the retail landscape, consumer behavior in retail settings, loyalty management in retailing, store design and atmospherics, distribution channels, the relationships between retailers and members of the supply channel, retail franchising. We are particularly interested in high-quality studies of important retail phenomena and studies that generate new knowledge in the domain of retail research.
If your research is about a topic that is usually considered for publication in the Journal of Retailing or the Journal of Retailing and Consumer Services, this is the right track for your work even if you do not consider submitting your work to those journals.
Els Breugelmans, KU Leuven
Heiner Evanschitzki, Manchester University