International Marketing & Marketing in Emerging Countries

… track invites papers which aim (a) to develop and test theories about international marketing phenomena, or (b) to develop and test theories of marketing phenomena in cross-national and cross-cultural environments. We also invite papers that seek to understand marketing in, to and from emerging and transition economies, with a particular emphasis on seeking unique ways (compared to developed economies) that marketing is affected by, and influences the economic performance, prospects and problems of these economies.

If your research is about a topic that is usually considered for publication in journals like the Journal of International Business Studies, Journal of International Marketing, and International Marketing Review, this is the right track for your work, even if you do not consider submitting your work to those journals.


Stavroula Spyropoulou, Leeds University Business School

John Cadogan, University of Leicester